Persona6 · grounded community agents · Discord first

Put grounded agents
inside your Discord server
without losing the room.

Persona6 starts with Discord. We read server history, model recurring member types, and turn them into grounded, in-character agents that can answer questions, keep threads warm, and preserve community tone instead of dropping generic bot filler.

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96.4%

in-character at turn 50

1st

live surface · Discord servers

5 min

community-in to first chat

claims without a source message

First live use case: Persona6 agents join real Discord communities, inherit grounded persona graphs from server history, and keep the conversation moving between human replies.

The problem

Communities are where the truth lives. And nobody can read them.

50,000 Discord messages, 200,000 Fiverr reviews, an entire Hinge demographic, a Facebook group with eight years of history — your real customers already told you everything. The problem is no human can read it all, and the existing tools just give you vibes.

🌫️

The community fog

A Discord with 12 channels and 50k messages contains ten different ICPs in one room. Today you "get a sense" — which is a fancy way of saying you guess.

1 screenshot in a deck = today's "community insight"

🎲

The launch lottery

You post in #general, ship the gig, send the message — and pray. There's no dry run, no A/B, no "what would the skeptic say" before the words go live.

0 ways to test community copy before posting

🤖

The hallucination problem

ChatGPT will happily invent a "30-year-old indie game dev" for you. There's nothing tying it to anyone real, and the persona breaks character three turns in.

0 source messages cited · drift by turn 10

The framework

One community. As many ICP agents as the conversation supports.

Connect a Discord. The personas engine reads every public message, clusters the members into behavioral archetypes, and stands each one up as an independent, in-character agent you can talk to in parallel. Discord first. Fiverr, Hinge, and Facebook next.

💬

Your community

1 connection

Discord ★FiverrHingeFacebook

Lurker Lex

14 channels · 0 posts

Reads everything, never speaks. Holds 38% of the actual buying intent in the server.

live 2,847 reads

Mod Marcus

3yr veteran · 14k msgs

Sets the norms. If he reacts 👎 on your launch, the rest of the server follows in 6 minutes.

live 14,203 msgs

Hype-call Hana

#showcase regular

First 🔥 reaction every time. Boosts new posts; her endorsement = 4x reach.

live 1,612 msgs

Skeptic Sasha

stress-tests claims

Asks for benchmarks before pricing. If you can't answer her, you can't ship in this server.

live 892 msgs

Newcomer Noor

joined 11 days ago

Onboarding-sensitive. Every confusing rule = a member you've already lost.

live 47 msgs

Spin up another

community supports 14 more

1community connected

19distinct ICP agents

∞parallel conversations

96%in-character at turn 50

Live demo

From a row in your warehouse to a person you can interview.

Generated from 2,341 behavioral signals across GA4 + Shopify + HubSpot. Click a question — or type your own — to talk to the twin.

"Mid-funnel Maya"

Cluster #3 · 18% of traffic · 2,341 records

Demographics

F · 34 · Austin TX · iOS · Pinterest-led

Top goals

redecorate home office stay under $400 budget

Pains

overwhelmed by choice distrusts review counts

Decision triggers

free returns Pinterest-style imagery

Groundedness score

94% · 47/50 claims traced

Twin chat · live

Why did you abandon your cart last Tuesday?

Honestly? I'd been on the site for like an hour pinning ideas and then I got to checkout and the shipping pushed me $34 over what I told myself I'd spend. I almost did it anyway, but I want to see if you'll discount it in an email later. You usually do. ↳ source: 14 abandoned-cart events, 9 returning sessions, 3 promo-email opens

Go-to-market plan

Twelve questions. Twelve answers.

The hard questions every founder hits before launch. Here's the working set.

Question 01 · Buyer

Who is the buyer — marketer, researcher, founder, or agency?

Each wants a different demo and a different price point. We're starting with the head of growth at a Series A–B e-commerce brand: budget authority, pain is acute, and the demo is a 5-minute chat with their own customer.

📈

Head of Growth

$1,200/mo

🔬

UX Researcher

$400/seat

🚀

Founder / PMM

$99 starter

🏢

Agency

$5k tenant

Head of Growth. Demo: connect Shopify + GA4, get 5 personas in under 10 minutes, chat with the top one about their last campaign. Proof: side-by-side groundedness scores vs Delve's free generator.
Wedge: synthetic A/B copy testing

Question 02 · Wedge

What's the wedge product?

Three candidates. The twin chat wins: novel enough to demo on a podcast, sticky because every conversation produces a new artifact, and it pulls synthetic research and persona generation along behind it.

Free Persona Generator

Delve's playbook. Top of funnel, low cost, easily commoditized.

Novelty

Stickiness

WTP

Wedge ★

Twin Chat

Talk to your customer. Demo-able in 90 seconds, viral in clips, data flywheel.

Novelty

Stickiness

WTP

Synthetic Research

Highest stated WTP, hardest to demo. Phase 2 monetization layer.

Novelty

Stickiness

WTP

Question 03 · Motion

PLG or sales-led?

PLG first, sales second. We don't have Delve's budget for both, so we bias to a free twin chat that converts itself. Inbound only on enterprise until we've crossed $100k MRR.

Outbound SDRs

Founder-led close

∞

Self-serve trials

Question 04 · Pricing model

Per persona, per seat, per twin chat, or platform fee?

Bundle + add-ons, close to Delve's pricing shape but tuned for community agents. The core plan covers ingest, grounded personas, and chat credits. Add-ons handle extra servers, operator seats, and API access. Annual billing should save 20%.

Community Essential

$297

/ month · 1 server · 5 personas

2,500 agent chat credits
Discord history ingest
Groundedness receipts in UI
Weekly persona refresh

Best first plan

Community Growth

$897

/ month · 3 servers · 20 personas

10,000 agent chat credits
Operator controls + review queue
Private exports and JSON schema
Discord plus CRM enrichment
Email and Slack alerts

Complete

$2,490

/ month · multi-server workspace

50,000 agent chat credits
API access + white-label runtime
Multi-tenant agency mode
Audit trail and eval set
Priority support and launch help

Question 05 · Aha moment

The "aha" we engineer in the first 5 minutes.

Connect → cluster preview → first twin sentence. The aha lands at minute 4 when the twin says something specific and embarrassingly accurate about the user's own customer base. That's the screenshot that ends up in the founder's group chat.